Budgeting when it comes to mobile apps is not seriously considered by several companies and very less comprehension is involved with relation to developing a complete app. Due to this, the factors related to the timeframe, the expenditure and resources are typically misjudged. The major mobile app budgeting blunders committed by the brands include:
Overlooking backend development and infrastructure requirements
Wrong comprehension related to the variation of mobile apps and websites
Not contemplating the cross-department involvement related to launch and prosperity
Inadequate budget related to branding to promote the presence of the mobile app among the user base
No focus given to satiate user requirements succeeding the first release.
These blunders will be discussed in detail as follows
Ignoring Backend Development and Service Integration
Featured as the most major blunder committed regarding mobile app budgeting is the comprehension that the app is an independent product where the users interact with the screens present in the devices. This user-interface is a miniscule aspect related to app functionality. There are various moving parts associated namely CMS, Backend Infrastrcture and Third Party Integration.
Typically a lot of people make blunders by contemplating only the front-end aspects when formulating the mobile app budget – this leads to several unproductive consequences.
Thinking Mobile Apps and Websites Aren’t Much Different
Ascertaining the notion that the front-end, CMS, third party services and the back end function smoothly requires patience and lots of efforts more than that of a website.
By elucidating the inticate nature related to the technology associated with mobile apps and factoring how they interact with services and networks will throw light on the differences between mobile apps and websites.
There should be some revamping associated with the infrastructure. Prevailing services which were not designed for mobile are insufficient and internet and legacy systems have to be revamped as well.
Failing To Consider Cross-Department Involvement
Featured is the requirement of bonding among the internal teams to ensure the app’s success. Coming to a consumer-facing app, a plethora of business functions have to be incorporated. Products profiting in the market have a responsible person but that person is not the only team member involved with the functioning. The concept of branding and sales augment user retention and acquisition and are needed for other ventures related to the nature of the app. Related to this the milestones, the features of the app, the efforts related to the cross-departmental ventures are pivotal to an app’s success.